General Manager - (Southwest)

Company: Bird
Location: Los Angeles
Posted on: February 13, 2026

Job Description:

Job Description Job Description Hey there! Bird launched micromobility. Now we're shaping its future. We're Bird, and we're on a mission to transform the way the world moves one ride at a time . Our products, services, and people share one common goal: to make cities more livable by empowering people and communities everywhere to move freely, discover new possibilities, and create a cleaner, more connected future. To cleaner air. To calmer streets. To cities built for people. Who We Are Bird is a global leader in micromobility, dedicated to shaping the future of urban movement. Our cleaner, affordable, and on-demand mobility solutions are available in over 200 cities worldwide. We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates, leveraging our experience and safety-first technology to help them meet their shared mobility and climate goals and provide a reliable, affordable, and responsible transportation option for people who live and work there. Our award-winning electric vehicles have empowered more than eighty-seven million rides in cities around the world and helped riders take carbon-free trips in more than 200 cities globally. And our teams are constantly pushing boundaries and challenging the status quo in pursuit of a brighter future. Job Summary The General Manager is the P&L owner and primary owner for the operational success of a Bird region. The GM sets the ongoing strategy for maximizing revenue city profitability; specifically, ensuring we have vehicles ready and in the right places to maximize revenue while maintaining a keen eye for the bottom line. This position is responsible for oversight of in-region KPIs and for leading or contributing to cross-functional strategy work groups aimed to improve the operational capabilities of the business. This is a leadership role within Bird both in supporting the right business outcomes, collaborative city relationships and regulatory success for Bird as well as driving the development and progression of their direct reports. Responsibilities Manage a minimum of five direct reports with 50 indirect reports tasked with driving, hitting forecasted goals and the right business outcomes for their designated markets. This role is in charge of driving professional development for their team through routine feedback and candor. Key decision maker for their book of business, driving growth to topline revenue and efficiency to bottom-line city profitability targets. Strategic leader driving relationship management strategy with city stakeholder relationships and front line staff and partners while driving the best outcomes for the Bird business. Leads or influences cross-functional "sprints" and special projects to accelerate the success of the business including hardware, product, supply chain, inventory, growth, customer experience & support, government relationships, and sales. Operational expert with ability to lead all roles that report into the GM with empathy by getting into the weeds with their team as they focus on customer experience, regulatory compliance, utilization and growth initiatives, inventory management, etc. Must Haves Bachelor's degree or work history that demonstrates proficiency in leadership, operations/systems management, and business (P&L) management 7 years of work experience in operations, strategy, supply chain 5 years of people management experience Proven ability to lead & influence in a cross-collaborative environment Data-driven, driving the right outcomes from data back into decision-making Required Travel: 25% within the Southwest US Highly Desired Asset Management: Proven track record managing large-scale physical inventories or distributed hardware networks. Industry Expertise: Previous experience in the micromobility, logistics, or transportation-as-a-service sectors. Operational Leadership: Demonstrated ability to lead teams and execute complex tasks in high-pressure or fast-paced environments (e.g., military leadership, competitive athletics, or emergency operations). Business Acumen: Advanced business degree (MBA) or a proven history of building and scaling ventures from the ground up. Target Hiring Salary Range $130k-$150k Why Bird Matters Every time you hop on a Bird, you're helping build a more livable city. We focus on four core pillars that reflect the impact of every ride: Freedom: We're the bridge that connects you to every experience—simple, convenient, and stress-free. We give you the freedom to move without limits. Exploration: We turn everyday trips into memorable experiences, sparking discovery and wonder as you connect with the world around you. Community: Taking a Bird is an act of citizenship. We create a sense of belonging and unity, knowing that the richer our communities become, the richer our lives become. Sustainability: Our electric vehicles reduce gas-powered car usage and lower carbon emissions. We enable responsible choices, creating tangible impact and driving progress toward a cleaner future. Culture at Bird We're an ambitious, smart, and open-minded team that is passionate about our mission. Each day is unlike the last, as we're constantly moving forward, challenging each other, and working together to create the future of micro-mobility. Perks Up! We want you to succeed and thrive here, so we offer a few sweet perks: Plenty of time off to relax and recharge, plus a wellness resource to help you wind down. A work-from-home stipend. An employer-paid healthcare package. Of course, Bird ride credits to get you where you need to be! Bird is the world Bird stands for a culture of inclusion . We celebrate different backgrounds, experiences, and perspectives —encouraging everyone to bring their authentic selves to work . We have a diverse environment that empowers our team to feel comfortable when they voice their opinions. For these reasons and more, Bird is a proud equal employment opportunity employer . We welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status, or genetics, and we are dedicated to providing an inclusive, open, and diverse work environment. Sound like a place you'd like to work? Sweet. Let's chat. LI-Remote

Keywords: Bird, Mission Viejo , General Manager - (Southwest), IT / Software / Systems , Los Angeles, California